An academic journal with an artistic vision
Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes, poems, short stories, opinion pieces and articles with attitude.
Founded by Professor Michael Baker in 2001, jcb’s odyssey continues under the direction of Professor Stephen Brown.
Read the new issue,
featuring poems, essays, artwork and stories –
readable radical research in the fields of
marketing, branding and consumer/customer behaviour
jcb is the home of readable radical research in the fields of marketing, branding and consumer/customer behaviour.
Academic in orientation, it is artistic in approach.
In keeping with the artistic ethos of jcb, ‘Editors’, ‘Associate Editors’ and the ‘Editorial Board’ have been rebranded as ‘Curators’, ‘Facilitators’ and ‘Curatorial Board’ respectively.
In order to streamline and speed up the review process, the Curators’ working assumption is that submissions are ‘finished’ works of art.