content
jcb, 2023, volume 22, issue 3
CURATORIAL: Awopbopaloobop Alopbamboom
POEM: Blue | Jennifer Takhar
REVIEW: No Surrender! Bono’s ‘Wemoirs’, Hiberno-philanthro-capitalism, and the Business School Conceit | Alan Bradshaw
REVIEW: Reflections on Collections and the Meanings of Music from Midcentury – Part 2: Dancing | Morris B. Holbrook
REVIEW: Joy Reclaimed: Designed for Dancing – A Review | Paul Hewer
REVIEW: A Side, B Side | The Curators
ENVOI: Should Contributors to JCB Write Their Papers Using ChatGPT? | Morris B. Holbrook
ARTICLE: We Are All Improvisers! Jazz as an Alternative Lens to Explore the Strategic Marketing Management of the Entrepreneurial Consumer Movement | Ian Fillis and Noel Dennis
ARTICLE: The Hustle | John Baxter
ARTICLE: What Becomes a Literary Lion? | Richard Reepicheep
ARTICLE: Reading Russ | Stephen Brown
POEMS: My Song; Our Song | Dulcie-Bella Hackley and Rungpaka Amy Hackley
ESSAY: An Evening at the Theatre | Chris Hackley
MEMOIR: Can You Hear Me at the Back? | Stephen Brown
ESSAY: From Home to Home: Reflections on the Art of Revolutionary Academic Journal Redesign | Sharon Ponsonby-McCabe and Barry McCabe
read this issue online
With accompanying video ‘Stepping out of the discourse to make sense of the discourse’
jcb, 2023, volume 22, issue 1-2
CURATORIAL: Do Not Open This Door!
ESSAY: It’s Time to Get Decadent | Cele Otnes
ESSAY: Is Barbie Full of It? | Rachel Ashman, Sylvia Beach & Anthony Patterson
ESSAY: An Experiential Primer on Sex and Violence | Clinton D. Lanier, Jr.
ARTICLE: Oh, What a Tangled Web They Weave | Kim Lehman & Ian Fillis
ARTICLE: Fashioning a Frankenbrand: Primark’s Presumption | Caroline Clerval & Wendy Walton
ARTICLE: To Bin or Not to Bin? | Scott Jones, Pallavi Singh & Dianne Dean
MEMOIR: Reflections on the State of Marketing: A Dark Cloud or a Bright Star? | Malcolm McDonald
MEMOIR: Reflections on Collections and the Meanings of Music from Midcentury – Part 1: Listening | Morris B. Holbrook
STORY: The Curse of the Crampus | Stephen Brown
COMMENT: Sharpening the Pointy End of a Brand (or the quest for a meaningful logo) | Kim Lehman & Ian Fillis
POEM: Poetry in Motion | Marcus H. Stevens
POEM: Revival and Restoration | Marcus H. Stevens
read this issue online
jcb, 2022, volume 21, issue 3-4
CURATORIAL: ¡Up the Revolution!
MANIFESTO: The Valley of Veganism: A Manifesto | Jack Coffin
POEM: Strip Mall Courtship | Jennifer Takhar
POEM: Ô | Roel Wijland
POEM: Aren’t You Glad You Use Dial? Don’t You Wish Everybody Did! | Ian FitzGerald
ESSAY: The Seeds of Change | Pauline Maclaran & Andreas Chatzidakis
ESSAY: Reflections on ‘The Critical Imagination’ and Dreaming of the Postcritical Imaginary | Jeff B. Murray
ESSAY: Orwellian Marketing: Dystopian Brandscapes and the Art of Moving the Masses | Jonatan Södergren
ESSAY: Sharing 2.0: Perspectives from Neglected Markets | Mark Tadajewski
ARTICLE: Carpe DMs | Fidelma Furey
MEMOIR: Once Upon a Time in Westwood | Terrence H. Witkowski
MEMOIR: A Portrait of the Artist as a Strong Brand | Bruno Svevo
COMMENT: A Letter to the Editor | Richard Mitchell
COMMENT: What Are You Listening To? | Gary Sinclair
COMMENT: Michael Baker, Visionary: A Personal View | Roger Bennett
read this issue online
jcb, 2022, volume 21, issue 1-2
CURATORIAL: Restaging JCB: The Show Must Go On
POEM: Fuck You Very Much, Reviewer C | John F. Sherry, Jr.
POEM: Eclecticism | Hilary Downey
POEM: The Affective Tones of Academic Life | Pilar Rojas Gaviria
ESSAY: An Essay on Photo Essays | Gary Warnaby
ESSAY: Videography as a ‘Shock to Thought’ | Joonas Rokka
ESSAY: When Papa met the Mama of Dada | Kate McBest
ESSAY: Was Beatlemania Consumer Culture’s Sublime Event? | Alan Bradshaw
ESSAY: All the Van Goghs in the World: Writing About Art in the Age of Experience | Kent Drummond
ARTICLE: A Race To The Top: Luxury Performances and Conspicuous Consumption at Jatt Weddings in the Punjab | Rishi Bhardwaj, Annamma Joy & Russell Belk
ARTWORK: Bitcoin | Mariam Humayun
STORY: Carnivals, Picaras and Heroines: Transtextuality in Readable Radical Research | Luciana Walther
STORY: Seriously. Like, Seriously | Andrea Prothero
STORY: Angel | John W. Schouten
sample issue: read for free online
creators
jcb aims to publish poems, essays, short stories, opinion pieces, commentaries, reviews and creatively written, ideally eclectic, academic articles. Read more to find out how to submit …